Our Heritage

Mocha coffee is grown on the Arabian Peninsula in the rugged mountains of Yemen. One of the oldest and most famous coffees, this is the real "mocha". The legends of Omar and Kaldi attribute this coffee the power of life itself. Coffees from Yemen are the most distinct and highly praised coffees in the world. 

In the 17th Century, Portuguese seamen arrived at the port town of Mocha. The tired sailors were greeted with a stimulating local brew. They brought some back with them to Europe and the port of Mocha on the Red Sea started trading their coffee regularly. Up until 100 years ago the coffee was shipped through Mocha, though now it goes through Aden and Hodeida.

The coffee is still cultivated and processed today much as it has been for centuries. Seedlings are grown in nurseries and then transplanted to terraced farms carved into the steep hillsides from 1800 - 3200m above sea level. The lack of rain in this region makes this coffee very special. The plants are irrigated and the beans are processed by the dry method. In fact, many of the beans are dried on the trees before picking and hulling. The dry hot air permits this technique.

Our idea is to share these unique beans with the world, while helping Yemeni farmers to continue their practice during the conflict. We plan to support coffee traders to continue exporting Yemeni coffee and create world wide markets for Yemeni coffee.  

Our intentions is to make more than an investment return. Our aim to build a heritage that we are proud of, and impact the lives of people positively while enjoying the best coffee.

 

Our Vision:

To create a world where choices are more powerful than politics.


Our Mission:

Empower consumers to impact the economy and influence a social and political change. Support people living in war torn countries to reconstruct their economy from within and create sources of income.


Our Slogan:

Changing the world one cup at a time!


Our Values:

- Generating profit while impacting the world positively.

- Challenging politics by the power of individual choice.

- Creating a fair trade and equal opportunities.

- Demolish the dependency on aid and donations.

- Changing the economy balance of power.